Powerful Persuasion!

Why do we suddenly have a craving for pizza after seeing a Domino’s commercial? Why do certain life insurance commercials cause us to re-evaluate our lives and switch providers? And why do those images of hungry dogs and cats cause us to dig for our wallets? English students at Serra High School know why! They have been looking at ethos, pathos, and logos in advertisements to improve their writing. Persuasive techniques in advertising are powerful and students are able to make claims about the credibility, emotional appeal, or logic that persuades a targeted audience. By understanding these persuasive techniques we can make more informed decisions and get others to do the same.